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Digital commerce drives over $4.5 trillion dollars in sales, but 5-30% of transactions are declined online. Worse, a declined transaction can lead to over 80% of customers leaving the website altogether.
Less than 15% of declines represent actual fraud. The remaining 85% of declines could be successful sales and should be opportunities to retain a lost customer.
Ecommerce
+$500Bn Lost Sales
100's of Declines Codes x Merchant Actions x Issuer Action x Acquirer Action=
Billions of potential combinations to approve or decline a payment transaction.
The complexity of rules across merchants, issuers, and processors means there are billions of potential combinations to approve or decline a payment transaction.
Best in class merchants will use a mix of strategies including payment orchestration, 3DS, Tokenization, and Chargeback & Fraud detection services to improve their acceptance rate. The gains are however limited. With Decline Defense, merchants can maximize the acceptance rate across all payment types.
Decline Defense's deep history in machine learning and advanced credit score modeling allows it to incorporate a wider set of information to make effective real time decisions across all error codes. This includes solving the two biggest decline code reasons: Insufficient Funds and Do Not Honor often representing c. 60% of declines.
At Decline Defense we believe that the majority of declines can be cured in a fully embedded, frictionless, and fast customer experience. The customer should get the product they want, paying the way they want, within the credit lines they already have, and at no additional cost to them.